The case

For Dating Sunday, the year’s peak day for dating apps, Bumble and its experiential partner Southern Made wanted to start the year on a kinder note. We designed and built an AR mirror for Santa Monica Place in Los Angeles: stand in front of it and a positive message for the new year appears above your head, under Bumble’s line “Break up with New Year’s expectations”. The challenge was that it had to run fully offline and unattended in an open-air mall, with no network to rely on and no one on site to restart it. Around 1,000 people a day stopped to see their message.