The case

To launch Time Bandits, Taika Waititi’s series for Apple TV+, Southern Made commissioned an Instagram effect from us. It started as a background and a title, and ended up as a trip through time. From the wardrobe the bandits burst out of, every tap opens their portal and drops you into another era, each with its own interaction: in the 1930s, blink and your monocle turns from silver to gold; in the ice age, open your mouth to stop the blizzard; in the Maya jungle, a macaw lands on your head and answers every move; in the Middle Ages, nod to lift your knight’s visor. The hard part was fitting five scenes of high-resolution 3D and animation into Instagram’s 8 MB limit.