Casa de Moneda de Chile — Your face on a coin
Chile’s heritage day, with everyone minted on a medal
The case
For the Día de los Patrimonios, Chile’s national heritage day, Inbrax wanted the Casa de Moneda de Chile, the country’s mint, to give everyone a coin of their own. Our Instagram effect turns your face into a bronze relief, minted on the medal for the mint’s 280th anniversary, that follows your expressions in real time. It ran in 2023 and came back, updated, for the 2024 edition.
How it was built and run.
- OccasionDía de los Patrimonios
- The medalThe mint’s 280 years (1743–2023)
- Editions2023 · 2024
- PlatformInstagram
- Our partBuilding the effect
Idea and creativeInbrax, Chile
Technical partnerosoBorroso — definition, technology, build and deployment