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Casa de Moneda de Chile — Your face on a coin

Chile’s heritage day, with everyone minted on a medal

Brand
Casa de Moneda de Chile
Agency
Inbrax, Chile
Format
Instagram AR effect
Where
Chile · Día de los Patrimonios
Year
2023

The case

For the Día de los Patrimonios, Chile’s national heritage day, Inbrax wanted the Casa de Moneda de Chile, the country’s mint, to give everyone a coin of their own. Our Instagram effect turns your face into a bronze relief, minted on the medal for the mint’s 280th anniversary, that follows your expressions in real time. It ran in 2023 and came back, updated, for the 2024 edition.

How it was built and run.

Meta Spark ARFace meshRelief material
  • OccasionDía de los Patrimonios
  • The medalThe mint’s 280 years (1743–2023)
  • Editions2023 · 2024
  • PlatformInstagram
  • Our partBuilding the effect

Idea and creativeInbrax, Chile

Technical partnerosoBorroso — definition, technology, build and deployment