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World Baseball Classic — Trivia Quiz

A true-or-false game, in the shirt and cap of any team in the tournament

Brand
World Baseball Classic
Agency
Southern Made, USA
Format
Instagram AR quiz + team kit
Where
USA · Instagram
Year
2023

The case

For the 2023 World Baseball Classic final, Southern Made asked us for an Instagram effect that would test what fans really knew. First you pick your side: the effect dresses you in that team’s shirt and cap, and you can switch between every team in the tournament. Then statements about the Classic’s history appear above your head, from how many titles Japan had won to past MVPs, and you answer true or false, scoring as you go.

How it was built and run.

Meta Spark ARFace + body trackingAR wardrobeQuiz logic
  • MechanicTrue-or-false trivia
  • Team kitShirt and cap of every team, switchable
  • Moment2023 championship final
  • Our partBuilding the effect

Idea and creativeSouthern Made, USA

Technical partnerosoBorroso — definition, technology, build and deployment