The case

FIFA 23 was the first FIFA to include women’s club football, with the Barclays Women’s Super League. For the launch, Two Circles brought EA Sports an idea: let the players find out their in-game ratings on camera. We built an AR filter for each player, loaded with her real FIFA 23 stats: the numbers drop in one by one, and she has to guess which skill each one belongs to, from pace and shooting to passing, dribbling, defending and physical. The clips ran as promo shorts across several TikTok accounts. A second, public version gave every fan a random rating to compare against the pros.