World Rugby Awards — Red-carpet predictions

Guests at the World Rugby Awards calling the 2023 World Cup

Brand: World Rugby
Agency: Two Circles (formerly Livewire Sports), UK
Format: TikTok AR effect
Where: World Rugby Awards 2022 · TikTok
Year: 2022

The case

For the World Rugby Awards 2022, Two Circles wanted guests talking about the year ahead. We built a TikTok effect that puts a question about the 2023 Rugby World Cup above your head, from the biggest upset of the tournament to who will lift the Webb Ellis Cup, then spins through the team flags until it lands on an answer. Guests played it on the red carpet on the night.

How it was built and run.

TikTok Effect HouseFace trackingRandomiser

EventWorld Rugby Awards 2022
The questionsRugby World Cup 2023 predictions
Where it was playedOn the red carpet
Our partBuilding the effect

Idea and creativeTwo Circles (formerly Livewire Sports), UK

Technical partnerosoBorroso — definition, technology, build and deployment