La Feria — On Tour Dimension
An electronic music party, moved into the browser during lockdown
The case
In 2020, with live events shut down, La Feria took its electronic music party online. We built On Tour Dimension, a virtual venue in the browser where people could move through the party and visit spaces built for Budweiser, Pepsi, Red Bull and Mistral. No download, no headset. It was covered by Canal 13, Aldea Local and Revista Velvet.
How it was built and run.
Mozilla HubsWebXRBlender
- Brand spacesBudweiser · Pepsi · Red Bull · Mistral
- PressCanal 13 · Aldea Local · Revista Velvet
- To joinA browser. No download, no headset
- Our partDesign and build of the venue
Technical partnerosoBorroso — definition, technology, build and deployment