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Nivea — Rose Care & Pearl and Beauty

Two Instagram launches, starting with 102,000 uses

Brand
Nivea
Agency
Leo Burnett (Publicis Groupe), Chile
Format
Instagram AR effects
Where
Chile · Instagram
Year
2020

The case

To launch its Rose Care line, Nivea and Leo Burnett ran an Instagram contest with influencers, built around our effect: rose petals and Rose Care products fall around you. We built it in 15 days. The contest drew 1.7 million views on its first day and the effect was used 102,000 times. Nivea came back in 2022 for Pearl & Beauty, a made-up look with pearl details.

The Rose Care effect: petals and products falling around you
1.7MContest views on the first day
102KUses of the Rose Care effect
15Days to build it

How it was built and run.

Meta Spark ARParticlesReflections
  • LaunchRose Care line (2020)
  • Follow-upPearl & Beauty (2022)
  • ActivationInfluencer contest
  • Our partBuilding the effects

Idea and creativeLeo Burnett (Publicis Groupe), Chile

Technical partnerosoBorroso — definition, technology, build and deployment