The case

For the launch of Mango Loco in Chile, Inbrax asked us for an Instagram effect for Monster Energy. It turns you into a Day of the Dead catrina, and when you open your mouth a skeleton arm reaches over your shoulder and pours you a Mango Loco, the juice falling straight into your mouth. It works for two people at once: each gets a different mask, and the arm comes over the right shoulder for wherever each of them is standing. The can is a photoreal 3D model. In 2021 it won Best Social Media AR Filter at Australia’s Qld XR Festival.