The case

Nescafé Tradición was changing its label, and Leo Burnett wanted the switch to happen in people’s hands. Point Instagram’s camera at a jar of Nescafé Tradición and the old label spins and turns into the new design, on the shelf or at home. Nescafé supplied the new artwork; we built everything else, from the jar and the old label to the animation and the tracking, in 10 days. The campaign launched in January 2025, with influencers using the effect.