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Wimbledon — AR games on TikTok

Fans, and the players themselves, building their perfect player

Brand
Wimbledon
Agency
Two Circles (formerly Livewire Sports), UK
Format
TikTok AR games
Where
The Championships, Wimbledon · TikTok
Year
2024

The case

For Wimbledon 2024, Two Circles came to us with a series of AR games for TikTok, concepts and mechanics in hand, to get fans playing, not just watching. We built three. The hit was Build Your Perfect Player: a roulette spins above your head, landing on random players, and you decide whose serve, forehand, backhand, touch, speed and mentality make the cut. Wimbledon invited the tournament’s own players to build theirs, and 20 did, including Carlos Alcaraz, Andy Murray, Coco Gauff and Emma Raducanu. Fans have posted more than 4,400 videos with it so far, many playing more than once, and the game is still live. It was our second season with Wimbledon: in 2022 we built the Royal Box and champion’s ceremony effects for Centre Court’s 100th year.

Played by the players

+ Carlos Alcaraz and 16 more at the tournament

  • Andy Murray

  • Coco Gauff

  • Emma Raducanu

Strawberries & Cream (2024): catch the strawberries, dodge the tennis balls
Blind Ranking (2024): rank legends from 1 to 7 without knowing who comes next
Champion’s ceremony (2022): lift the trophy on Centre Court
Royal Box (2022): take a seat among the celebrities for Centre Court’s 100th year
4,400+Videos made with Build Your Perfect Player
20Tournament players who played it
2Seasons with Wimbledon (2022, 2024)

How it was built and run.

TikTok Effect HouseSpark AR (2022)Face trackingCustom game logic
  • AR games in 20243
  • 2022 seasonCentre Court 100
  • PlatformsTikTok · Instagram (2022)
  • Our partBuilding the effects
  • Concept and mechanicsTwo Circles

Idea and creativeTwo Circles (formerly Livewire Sports), UK

Technical partnerosoBorroso — definition, technology, build and deployment