The case

For Capital One’s holiday push on Checking and Savings accounts, Southern Made wanted people in the bank’s busiest Café branches to stop and play. We built interactive screens covered in digital frost: wave a hand and it melts away, revealing the account benefits and a call to action. The challenge was that no one on site could restart anything: every screen had to boot, run and recover on its own, every day, for the whole campaign. We went from brief to install in 15 days: 32 screens across 16 Café branches, two per branch. They ran for 10 weeks with zero downtime and logged 109,000 interactions.