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Premier League — Predict the Run-In

Fans, and two Chelsea legends, calling the end of the season

Brand
Premier League
Agency
Two Circles (formerly Livewire Sports), UK
Format
TikTok AR game
Where
UK · TikTok
Year
2024

The case

With the 2023/24 title race going to the wire, the Premier League and Two Circles wanted fans to put their call on record. Predict the Run-In is a TikTok game: a roulette spins club badges above your head and you slot each one into first to fourth place, then pick the season’s top scorer. Ashley Cole and John Terry played it on camera, and more than 1,300 fans posted their own predictions, most of them arguing every pick out loud, which is exactly what a run-in is for.

1,300+Fans who posted their prediction

How it was built and run.

TikTok Effect HouseRandomiser + ranking logicFace tracking
  • The callTop four + top scorer
  • Season2023/24 run-in
  • Played on camera byAshley Cole · John Terry
  • Our partBuilding the effect

Idea and creativeTwo Circles (formerly Livewire Sports), UK

Technical partnerosoBorroso — definition, technology, build and deployment